Apollo Designs - Blog about various bits 'n' bobs

Our aim at apollo designs is to make a professional website and hosting service at an affordable price fior small businesses and individuals.
Not all businesses can afford to spend thousands of pounds to start selling online.

Most the businesses we have helped so far are small family run businesses, where money is tight. The Fruitman is a great example of a small business.
This is just one person working from home. He doesn't actually sell any of the goods himself. The website we created for him  (his idea - not ours) is a bit like ebay.  The customer buys fruit and veg online , that is then delivered by their nearest greengrocer. This is matched to the customer by their postcode and if a greengrocer registered with the fruitman delivers in that postcode  area. The website makes its money by charging the Greengrocers  fee's \ commisions to sell through the site.
Look out  tesco and asda - The Fruitman is coming to get you !!!

Search engine optimization  - What is it ?

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion. The theory is that the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

The acronym "SEO" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.

Taken from Wikipedia